Last updated: January 2018  

Elf Games Works Privacy Policy 

Elf Games Works collects, stores, and uses your personal information as a data controller in connection with and in order to provide and develop Elf Games Works’ products, mobile applications, services and websites (together “Services”) according to this privacy policy (“Privacy Policy”). 

For questions and information about Privacy Policy and data subject’s rights, please contact us at [email protected] 

For information about our privacy practices related to data from children, please see “Special Note About Children’s Privacy” below. 

All Elf Games Works’ Services are governed by this Privacy Policy and by using or accessing a Service you give consent to the processing, use and disclosure of your data. Please do not install or use the Services if you do not agree to this Privacy Policy.  

Elf Games Works reserves the right to modify this Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy. 

  1. How We Collect Your Data

Likely situations when you make personal data available to Elf Games Works include, but are not limited to: (i) by using Elf Games Works’ mobile apps or visiting our websites, (ii) registration for Services, contests and special events; (iii) accessing Services using a third party ID, such as social networking sites or gaming services; (iv) subscribing to newsletters; (v) purchasing a product or services through Elf Games Works’ online stores or within the app (or “in-app purchase”); (vi) using “email this page,” or other similar features; (vii) requesting technical support; and (vii) otherwise through use of Elf Games Works’ Services where personal data is required for use and/or participation.   

The data we process on you may include, but is not limited to: email address, device ID, IP-address, user names and passwords.    

Elf Games Works may supplement your data with data received from third parties in connection with demographic, advertisement, market and other analytics surveys or services.  

  1. Ad Serving Technology

Elf Games Works reserves the right to use and disclose the collected, non-personal data for purposes of advertising by Elf Games Works or Elf Games Works’ partners and contractors.  

Elf Games Works may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services.  

Elf Games Works or third parties operating the ad serving technology may use demographic as well as information logged from your hardware or device to ensure that relevant advertising is presented within the Service. Elf Games Works or third parties may collect and use data, for such purposes, including but not limited to, data such as IP address, Device ID, MAC address, installed software, application usage data, hardware type, Operating System information, browser information, unique identifiers in browser cookies, Flash cookies, and HTML5 local storage, Internet and on-line usage information and in-game information.  

The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology. 

Additionally please note that if you “opt out” it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you. 

  1. Analytics

Elf Games Works uses your information to perform its own analytics and to enable analytics provided by third parties.  We use analytical information for supporting business analysis and operations, business intelligence, product development, improving products and services and providing advertising. 

  1. Friends

If you choose to use Elf Games Works’ “tell a friend” or a similar service about Elf Games Works or order a gift certificate for your friend, Elf Games Works may store your friend’s name and contact details that you provide to Elf Games Works. 

Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Elf Games Works may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to Elf Games Works. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. Elf Games Works may associate and/or combine as well as use information collected by Elf Games Works and/or obtained through such social networking sites. 

  1. Disclosure and Transfer of Personal Data

Personal data may be disclosed to third parties including third parties located outside the European Union or the European Economic Area in accordance with applicable legislation and this Privacy Policy.  

Elf Games Works may use third parties to collect and process personal data on Elf Games Works’ behalf and in accordance with Elf Games Works’ instructions. Elf Games Works is not liable for the acts and omissions of these third parties, except as provided by mandatory law. 

  1. Data Retention and Correctness

Elf Games Works retains the collected data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter Elf Games Works deletes all aforementioned data in its possession within a reasonable timeframe. Elf Games Works does not verify the correctness of personal data. 

Please note that some data may be further retained if necessary to resolve disputes, enforce Elf Games Works user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services. 

  1. Cookies, beacons and tracking

The Services may use “cookies” and other technologies such as pixel tags, local shared objects, hardware-based device identifiers, Operating System-based identifiers, clear GIFs and web beacons. Elf Games Works treats information collected by cookies and similar technologies as non-personal data.    

Cookies: A “cookie” is a small file stored by your browser when told to do so by a website. Typically websites place a number of different cookies on an end-user’s machine. Some of the cookies are “1st Party,” from the website itself, and others are “3rd party,” belonging to advertising and analytics entities or social networks.  Elf Games Works’ cookies do not include personal data and are typically used to quickly identify your device and to “remember” your browser during subsequent visits for purposes of functionality, preferences, and website performance. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services. 

Flash cookies & HTML5: Elf Games Works may also use Flash cookies (local shared objects) and HTML5 local storage. Flash cookies are small files similar to browser cookies, but which are not stored in the browser and can also be used to remember your settings, to personalize the look and feel of the Services, or for advertising and analytics. You may prevent Flash cookies from being stored by following the instructions provided by Adobe at   

Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is an electronic image (often not visible to the end-user) that allows Elf Games Works to count users who have visited certain pages or viewed certain advertisements. Additionally, e-mails and other electronic communications Elf Games Works sends to you may contain pixel tags that enable Elf Games Works to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.  

  1. Third Party Terms and Conditions

Please note that your access to and use of the Services may be subject to certain third party terms and conditions and Elf Games Works is not liable for any such third parties’ use of your personal data. 

Certain Services that Elf Games Works may offer, such as multiplayer gaming, social networking and gaming console services, may use third party services to provide authentication for the Services with a gaming console ID, social networking ID, or gaming network account. In connection with such use, certain personally identifiable user and/or membership data may be transferred automatically to and from Elf Games Works.  

  1. Safeguards

Elf Games Works follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in Elf Games Works’ possession. 

  1. Other

You may choose to disclose data about yourself in the course of contributing user generated content to the Services. 

Any data that you disclose in any of these forums, blogs, chats or the like will become public information, and there is no expectation of privacy or confidentiality with respect to that data. 

Elf Games Works may store and/or transfer your personal data to its affiliates and partners in and outside of EU/EEA member states and the United States in accordance with mandatory legislation and this Privacy Policy. 

  1. Special Note about Children’s Privacy

Elf Games Works does not knowingly collect personal information from children under 13 years of age. If Elf Games Works learns that Elf Games Works has inadvertently gathered personal data from children under 13 years of age, Elf Games Works will take reasonable measures to promptly delete such personal data from Elf Games Works’s records.    

Elf Games Works and its partners also collect data to assess general information about the use of products, such as the number of visitors to our sites and services and which sections of a site or service are popular. Elf Games Works may also use this data to provide contextually-relevant advertising to users or to prevent users from seeing the same ad repeatedly. Elf Games Works and its partners may also use cookies, pixels, hardware-based identifiers, Operating System-based identifiers, and software-set identifiers, to manage and measure the performance of advertising. 

Please note that Elf Games Works’s partners may have their own policies related to tracking technologies for analytics and ad-serving purposes.  While Elf Games Works requires that companies comply with Elf Games Works’ privacy policy before Elf Games Works allows those companies to access our sites and services, Elf Games Works does not actually control third-party data collection and use.   

If you have additional questions about Elf Games Works’ Privacy Practices related to children under the age of 13, please contact us at [email protected] 

  1. Further information

This Privacy Policy is governed by Italian law excluding its choice of law provisions. 

Elf Games Works makes good faith efforts to enable you to review, update or correct your personal data in Elf Games Works’ possession.  

Elf Games Works will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request. 

If you have additional questions about Elf Games Works’ Privacy Practices, please contact us at [email protected]. 

Fabiola Ennacrima

Privacy Policy

July 13th, 2017